Why Brandon Booker is ready to shine in 2026 for SMU
SMU linebacker Brandon Booker talks about representing the Mustangs at ACC Media Days, his mindset heading into 2026 and much more!
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Powering NIL at SMU
Get closer to the Mustangs with exclusive behind-the-scenes content and curated fan experiences, all while supporting SMU student-athletes through Run Peruna Run.
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We maximize NIL opportunities for SMU student-athletes.
Every contribution helps fuel the next generation of Mustang success. RPR’s exclusive community builds NIL support and exclusive insider access. Fans fuel momentum for Mustangs that allows athletes to perform, compete, and thrive. Through NIL opportunities and exclusive behind-the-scenes access, fans can support SMU student-athletes in meaningful ways while staying in the know like never before.
“Run Peruna Run creates another way for our fans to stay connected to our players and our program. It creates real opportunities for our student-athletes while continuing to build support around SMU Football.”Rhett Lashlee,
SMU Head Football Coach
EXCLUSIVE CONTENT
available only to Run Peruna Run members
Chalk Talk: SMU defensive coordinator Maurice Crum in the film room
SMU co-defensive coordinator Maurice Crum, Jr. enters Year 1 calling plays for the Mustangs after taking over for Scott Symons. Now, he sits down with Run Peruna Run to share some film from the past, talk through plays and more!
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Run Peruna Run partnership with Ramp bolsters NIL opportunities for SMU student-athletes
Run Peruna Run and Ramp have agreed to a partnership for corporate credit cards and expense management while working to activate NIL opportunities for SMU student-athletes.
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Chalk Talk: SMU RBs coach Kyle Cooper breaks down run game options for Mustangs
SMU running backs coach Kyle Cooper joined Billy Embody to break down the run game of the Mustangs, looking back on tape, and teaching how Rhett Lashlee's offense works different options into one play.
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Why partner with Run Peruna Run? Take NIL for SMU to next level
While Run Peruna Run is a third-party NIL initiative, SMU Athletics is showing support for founder Billy Embody as he looks to support Mustang student-athletes. In a recent profile on SMUMustangs.com, Embody said it makes a ton of sense for Run Peruna Run to help fans while helping NIL efforts for SMU.
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Practice Highlights: Kevin Jennings working with new WRs, DL pass rushing, DB tackling drills
Check out these exclusive highlights from SMU spring football practices this month.
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