Run Peruna Run aims to elevate SMU to the nation’s best programs, building on the positioning SMU has as one of the early adopters in supporting name, image and likeness. Run Peruna Run sets the standard in providing NIL opportunities for Mustang student-athletes.

Run Peruna Run was established to maximize NIL opportunities while also providing curated experiences for our members. NIL is incredibly competitive and ever-changing, which is why our team is laser-focused on SMU remaining at the forefront in the space.

While operating as a separate entity, we aim to galvanize the SMU community. Aligning with corporate partners, the city of Dallas and Mustang fans, we create limitless opportunities for SMU student-athletes while helping fans feel an even deeper sense of pride for the Mustangs.

Run Peruna Run is your opportunity to impact student-athletes, get behind-the-scenes content, and ensure the future success of SMU Athletics in this unpredictable college athletics landscape.